54. From CPA to Content Creator: Teran Sands on Monetizing Multiple Podcasts
What do you get when you mix a CPA, a homeschooling mom of three, two podcasts, and a “try anything once” mindset? In today’s episode, I’m joined by my friend Teran Sands - CPA, content creator, and host of What Your CPA Wants You to Know and Well This Wasn’t the Plan. She shares what it’s like to co-host two different podcasts and how her path led her into podcasting in the first place. With over 364,000 Instagram followers and a rapidly growing online presence, Teran breaks down why she approached the launch of her second podcast differently than her first, why waiting for things to be perfect can hold you back, and how she treats her content like a real business by using data to guide growth. We also dive into navigating negative comments, why online success rarely happens overnight, and how consistency and experimentation fueled her momentum. We wrap things up with a live coaching session focused on monetizing her homeschooling podcast, giving you a behind-the-scenes look at the same strategic questions and ideas I use in my one-on-one podcast consultations.
Key Topics Covered
Co-hosting multiple podcasts with different dynamics
Launching a podcast before everything feels “perfect”
Treating podcasting and content creation like a real business
How to legally pay your children through your small business
Handling negative comments and online criticism as a creator
Why growth on social media doesn’t happen overnight
Using analytics and numbers to guide content strategy
Outsourcing podcast production and the time it can save
Creative and outside-the-box podcast monetization ideas
