65. The Podcast Growth Strategy No One Is Talking About

Fresh off the Sister Circle Summit in La Crosse, where I had the opportunity to be a featured panelist, I’m breaking down the biggest takeaways for podcasters who want real growth. This episode highlights why attending live, in-person events is one of the most effective ways to build meaningful connections, attract aligned listeners, and create tangible momentum for your show. From meeting potential guests who are far more likely to say yes, to connecting with past guests like Stephanie Ross in real life, the impact goes far beyond what can happen online. I’m also sharing how I approached the event strategically so I could see a return on my investment before even leaving, along with the behind-the-scenes strategies that made this event so successful and how it’s inspiring me to think bigger about hosting my own.

Topics Covered:

• Why in-person events make it easier to book high-quality podcast guests.

• How live events help you attract aligned, engaged followers.

• The value of meeting past podcast guests face-to-face.

• How to connect with event hosts without taking up too much of their time.

• The exact prep work that helped generate ROI before leaving the event.

• Behind-the-scenes strategies used to sell tickets and book speakers.

• Why pre-event calls can elevate your entire experience.

• A fresh perspective shift on podcast growth after attending live events.

• A hot take on why attending events alone can be more impactful.