79. How to Launch a Podcast Step 4: Creating and Submitting Your Trailer
Launching a podcast starts long before episode one, and this conversation breaks down the one step so many new podcasters skip: the trailer. You'll learn what a podcast trailer actually is, why it matters for building an audience before you're even live, and how it protects you from the frustrating reality that hosting platforms don't let you control exactly when your first upload goes public. From there, the discussion covers how long a trailer should run, whether to add music, and what content needs to be included so listeners know exactly what to expect from your show. You'll also get a real world example of how inconsistent release schedules can hurt a podcast's growth, plus a walkthrough of the technical checklist your hosting platform will require before submission. Categories, rankings, and what they mean for discoverability round out the episode, along with practical next steps for what to do once your trailer is finally live.
Key Topics Covered
What a podcast trailer is and why it's essential before launch
Why hosting platforms don't guarantee an exact go live time, and how a trailer solves that
Ideal trailer length and whether to include music
What to include in your trailer script: who you are, what the show covers, and release schedule
A real world example of how inconsistent posting can hurt a podcast's momentum
The technical requirements to have ready before submitting to your hosting platform
How podcast categories work and why your choice affects your show's ranking
Why video matters for podcasts right from the start
Next steps once your trailer goes live
