88. How to Use Your Podcast to Generate Sales with Jillian Murphy
Jillian Murphy, host of the Jillian Murphy Podcast and self-proclaimed “queen of sales,” joins me for a candid conversation about using your podcast as a tool to grow your business. Jillian shares why she intentionally keeps her episodes under 25 minutes, how her podcast generates revenue even without sponsors, and why she believes your show should evolve as your business evolves. We also dive into the personal side of podcasting, creating boundaries around your time, and what makes a guest worth inviting onto your show. I even get vulnerable about sales opportunities I’ve left on the table in my own business, and Jillian coaches me through what I can do differently moving forward.
We Cover:
Finding the right balance between personal and business content on your podcast
Why it’s okay to pivot and evolve the direction of your podcast
Jillian’s strategies for managing your time, including book-ending your weeks and blocking time for reflection and implementation
How to recognize when you’re leaving sales opportunities on the table
Jillian’s mental checklist for deciding whether starting a podcast is right for you
What makes a podcast guest stand out and why the “big” guests aren’t always the best guests
How to identify guests who can actually move the needle for your podcast and business
