91. Podcast Download Numbers: What’s Realistic for Small Podcasts?
Gail Fraser is a DIY podcaster who has built her show on her own, and she’s sharing what she’s learned along the way! We talk about everything from whether you need a separate Instagram account for your podcast to getting honest about download numbers and finding creative ways to approach your intro and outro music. Gail is passionate about keeping the human side of business alive in an increasingly AI-driven world, and she explains why podcasting is such a powerful way to build genuine connections. We also chat about how she uses AI in her own podcasting process and her advice for anyone who feels a little cringey showing up on social media to market their business.
Key Topics Covered:
How Gail started her podcast completely on her own
Whether you need a separate Instagram account for your podcast
Getting real about podcast download numbers and measuring success
Why human connection and authenticity matter in an AI-driven world
Creative ideas for podcast intro and outro music
How to use AI in your podcast without losing the human touch
Advice for getting more comfortable with social media marketing
