58. How a Ballet CEO Grew Her Podcast and Landed Sponsors as a Mom of Two

Growing a podcast while raising two young kids and running a business is no small feat, but Caitlin Sloan proves it can be done with the right systems and strategy. In this episode, I sit down with the host of The Brainy Ballerina podcast and founder of The Brainy Ballerina to unpack the exponential growth she has experienced over the past year and the intentional moves behind it. Based in Madison, Wisconsin, where she also teaches for Madison Ballet, Caitlin shares how her show has elevated her authority in the ballet world, attracted sponsors, and become a powerful extension of her brand. We also have a full circle moment connecting over our shared ballet roots, which makes this conversation even more special.

Key topics covered:

• The systems she uses to maintain weekly consistency as a CEO and mom of two.
• How she strategically encourages guests to promote their episodes.
• A creative review strategy that led to a surge in five star ratings.
• Where imposter syndrome shows up for her and how she works through it.
• Her unconventional approach to booking high quality guests.
• A social media carousel concept that converts followers into listeners.
• The sponsor outreach template that helped her confidently land partnerships.
• Why outsourcing one episode per month was financially smarter than doing it all herself.
• What the transition to working with Pivot Ball Change looked like behind the scenes.