59. How to Prepare for a Live Event So You Actually See Results with Stephanie Ross
What does it really look like to pause something successful, trust your gut, and come back even stronger? I’m joined by powerhouse entrepreneur Stephanie Ross, CEO of Small Business Sister Circle, author, podcast host, realtor, and mom, to unpack her bold podcast rebrand and relaunch. Stephanie shares what led her to step away, why now was the right time to return, and how she approached this new season differently by recording the audio version of her book through her show, leaning into more solo episodes, implementing affiliate ad partnerships, and hiring support. We also dive into what it truly takes to host a large-scale event like the upcoming Sister Circle Summit in La Crosse, Wisconsin, from the pressure of year six to the energy required to create a safe and transformative space. Our conversation expands into the realities of motherhood and entrepreneurship, how becoming a mom reshapes your capacity and definition of success, and why protecting your energy as a leader matters more than ever.
Key Topics Covered:
The mindset behind choosing a strategic pause instead of pushing through burnout.
Lessons learned from hosting a multi-day summit in a small-town market.
Why delegation becomes non-negotiable as your event and business grow.
The internal pressure that increases with longevity and reputation.
How to intentionally prepare before attending a live event to maximize ROI.
A practical strategy for introverts to confidently enter high-energy networking spaces.
Balancing visibility with privacy as the face of a community.
Navigating evolving ambition alongside changing seasons of life.
